For over 40 years, we have seen street fashion evolving and changing styles, but it is only recently that it moved into the higher strata’s of fashion and has establishing itself. Fashion is ever evolving, and streetwear has not lagged behind ever since its emergence in the 70s, building up a reputation with the younger generation over the years The current state of fashion in India is very dynamic, disruptions are common, and people are no longer scared to experiment. This genus is all about a mindset, an attitude which is visible in everything the wearer does. This article talks about how the evolution of streetwear is being initiated in Indian high Street Fashion.
Hybrid style
Hybrid style basically talks about mixing international fashion trends and desi fashion trends to create something that is totally new. This type of trend was very skilfully exploited by Delhiwear who used simple desi trends and enhanced it with wester fashion to create something that has a feel of a western suite while also maintaining a desi vibe. Even using words like Dukaan & Vardi creates a great desi vibe.
The Counter Culture
Counter Culture in fashion refers to going against your basic cultural norms to create something that totally new, funky and rebellious. It talks about creating a subculture where values and norms differ substantially from our mainstream society. Also believing in change and expression and all the forms it can take.
Unisex Labels
Creating brands and products that transcends the gender and creates something that is neutral and equal and the same time. It aims to bring harmony among the fashion trends thus creating something that has simple but an aesthetic feel. By addressing these factors, the brands can reflect their interests and attitudes towards the world we live in. By breaking the duality of gender in the design process, brands can strip down to its essence and focus on what really matters to us - comfort, functionality, and durability above all else.
Athleisure
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. In India, the demand for casual wear is rapidly escalating as the modern Indian customers do not wish to compromise on comfort and functionality. A key factor that has led to the increase in demand of Athleisure can be attributed to the growing health consciousness among Indians. Activities like aerobics, swimming, running, yoga, various dance have now become a part of the average Indian’s life. There is a rise in health and wellness expenditure among Indian consumers which has contributed to the segment’s growth and athleisure fits the bill since it is a combination of trendy sportswear and relaxed apparel.
Sustainability
It is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. This type of fashion concerns more than just addressing fashion textiles or products. It comprises addressing the whole system of fashion. This means dealing with interdependent social, cultural, ecological, and financial systems. Sustainable clothing has started making its mark in the Indian market. From paying workers fairly, to use of natural fabrics and dyes, brands are embracing this new shift in the world of the clothing industry One of the main reasons behind this sudden surge of eco-friendly product buyers is because of the spurt of awareness. More and more top brands are stepping forward to promote ethically sourced clothing because the buyers are now raising questions. They are becoming more and more aware.
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