Streetwear has existed in the USA and UK for a very long time, but it is also gaining popularity in India. This style was highly popularised through social media, hip hop and skateboarding. In our country, a lot of singers from Punjab and Bollywood actors have played an influential role by wearing high fashion streetwear labels such as Off-White, Bape, Supreme, Adidas, Nike, etc. Even though it is still quite a niche among the common crowd, it is great to see more and more Indian streetwear brands come into the limelight. Most of us know that this sub-culture emerged from the underground hip-hop scene. However, on a larger scale, street culture is beyond that. It is all about expressing yourself and it is the voice of the Millenials and Gen Z that is helping in bringing it to the streets and into our wardrobes.
Some of the rising stars in the streetwear scene of India are:
1. Biskit
It is brand focused on making funky unisex clothing thus breaking the duality of menswear & womenswear, this independent label strives to achieve equality in society. They this by creating clothes that are durable, functional and fashionable. They restrict themselves to tones of black and white
Price Range between INR 5,000 to 15,000
2. Strey
It is a premium streetwear clothing brand from Mumbai founded by Aasshna Aroraa and Eashan Parekh. Their designs are inspired by the city. Their perspective on fashion is to go against the cultural norms and breakthrough the conformity by forming a "counterculture". Plus, a great thing about them is that a percentage of their profits go to the animal shelters in the city.
Price Range between INR 1,000 to 4,000
3. Nought One
Brand by Abhishek Paatni. Nought One is one of the first brands to have gained immense popularity within this sub-culture. This high street fashion brand surely stands out because of its sharp tailoring and luxe fabrics bringing clothes for men and women that are urban and street chic. The designer uses elements from the military as inspiration, but they also have a bunch of garments in neon and metallics.
Price Range between INR 7,000 to 35,000
4. Six5Six Street
Started by brother-sister duo, Ambar and Avni Aneja, Six5Six Street has some of the funkiest clothes. Expression is what matters- our medium to express just happened to be fashion and the creation of it through culture, thoughts, expressions, music, even phrases - fashion just drinks all of that in and spits out wonders through yarn and cloth. It encapsulates the expression of the millennials and Gen-Z perfectly through its clothing and photoshoots. Their medium to express takes inspiration from culture, thoughts, music and even phrases.
Price Range between INR 500 to 8,000
5. Jaywalking
Jay Ajay Jajal ‘s Jaywalking is a fairly new brand that released in February 2019. A patchwork of bright, solid-coloured fabrics against neutral shades seems to be his signature style. Jaywalking's aesthetic is deconstruction, experimentation and the juxtaposition of the designer’s memories and attitude. The fashion house covers gender-fluid, men's and women's ready-to-wear and custom-made clothing.
Price Range between INR 4,000 to 65,000
6. Delhiwear
Delhiwear is desi streetwear at its best. The brand’s aim is the promotion of culture and engagement with a conscious audience who appreciate good fabrics, great quality, reasonable price, and community over shopping. They are an inclusive brand rather than an exclusive brand, which wants to offer a simple or a basic silhouette of the design with every project they do. This homegrown label normalises the pairing of a kurta with your sneakers.
Price Range between INR 1,000 to 10,000
7. VegNonVeg
VegNonVeg is India’s first multi-brand sneaker store, in Delhi. The brand carries a selection of all kinds of sneakers ranging from classic and heritage models to their modern tech-infused counterparts, and limited edition or hard to find collaborations across brands. The brand provides customers with the unique opportunity to shop multiple brands under one roof. They also plan on having a curated selection of music on vinyl, books, art, and apparel for sale.
Price Range between INR 1,000 to 15,000
8. Capsul
Capsul brings you products that are conversation starters. Established in 2018 by Meenakshi & Bhavisha, it is India's first multi-brand streetwear store. Millennials & Gen Z in India consume fashion, art & culture at the same pace as their global counterparts; and are hyperaware of brands that bring cool to any party thus, Capsul houses some of the coolest Indian and international streetwear brands on their website and leaves you with so many options to explore that you will be spoilt for choice.
Price Range between INR 3,000 to 20,000
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